Boucles Africa appoints Saka new chief engagement, experience officer

Boucles Africa Limited, a recent entrant into marcomms consultancy, has appointed Mojisola Saka, as its pioneer Chief Engagement & Experience Officer effective April 2024.

This appointment comes after a 13-year successful tenure as COO at SoulComms- the strategic communications & engagement subsidiary of SO&U Group.

With more than two decades of experience spanning advertising, marketing, banking, communications and business management under her belt, Saka’s career journey began in 2003, as a Client Account Executive at Prex Advertising. She then transitioned to Exp Nigeria, where she honed her skills in brand activations, spearheading impactful marketing campaigns. She later moved to First Bank of Nigeria, where she held the role of a Relationship Manager, contributing to the banking giant’s growth and profitability.

She moved from First Bank of Nigeria to join SoulComms as Account Director on Activations & Events in October 2010 where she was to become the COO in February 2011. Whilst at SoulComms, Mojisola not only steered the affairs of the Agency, she led the agency to sustained growth, earned the organisation industry recognition and respect over the years.

Saka as a seasoned “ideator” is credited for several initiatives including Kreative Direct Africa, Great Merriment and Election Card-an citizenry advocacy platform for promoting good governance and accountability in public office. She is also an advocate for learning and self-development has an extensive educational background.

With this appointment, she brings onboard a wealth of experience, visionary leadership skills, a deft blend of expertise and drive to redefining the standards of delivering marketing and communications services across various sectors.

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