The Chartered Institute of Marketing (CIM) and the National Institute of Marketing Nigeria (NIMN) have signed a memorandum of understanding to boost business in both Nigeria and the United Kingdom (UK).
The CIM and NIMN said the partnership was designed to support the advancement and mobility of the marketing profession and to provide access to development opportunities.
Speaking on the partnership, the Chief Executive of CIM, Chris Daly said, that collaboration between the two institutes (Chartered Institute of Marketing (CIM) and the National Institute of Marketing Nigeria NIMN) is founded on our mutual goal to elevate the marketing profession for the benefit of individuals, businesses and society.
He said the partnership streamlines the process for marketers seeking recognition from both CIM and NIMN.
“This new offering will allow for joint membership of both professional bodies, allowing Associate Partner members to apply to become graded CIM members, gain access to CIM member benefits and become a chartered marketer on completion of continued professional development activities where criteria are met,” he said.
He noted that the strategic alliance, along with the mutual recognition of memberships and qualifications will enable them to offer professionals the benefit of individuals, businesses and society.
He said: “This strategic alliance, along with our mutual recognition of memberships and qualifications, enables us to offer professional marketers in Nigeria and the UK a clear pathway to advance their careers.”
Also, NIMN President, Idy Enang, disclosed that both CIM and NIMN are united by a shared vision to develop and advance the marketing profession.
He said the partnership offers marketers numerous opportunities for professional growth through expanded access to training, qualifications, and the latest thought leadership.
Both institutes will provide marketers entry to, or exemption from, certain qualifications based on an equivalent level of study or individual modules studied at the partner organisation, providing flexibility and allowing marketers to upskill throughout their careers.
“By providing insights into emerging trends, we empower professionals in Nigeria and the UK with the tools needed to enhance their skills, navigate uncertainty, and drive business growth for the benefit of society at large.
“Together, CIM and NIMN are poised to empower marketers to navigate challenges, seize opportunities and make meaningful contributions to society through their expertise and leadership in Nigeria and the UK, a clear pathway to advance careers,” Enang said.
