Qatar Airways has appointed tennis star Novak Djokovic as its global brand ambassador and wellness advisor, announcing a multi-year partnership. The airline expressed pride in teaming up with the 24-time Grand Slam champion and 2024 Olympic gold medalist.
The partnership, unveiled at the Altitude Wellness Centre in Al Maha Qatar Airways Crew Accommodation Building, positions Qatar Airways as Djokovic’s official airline partner. The collaboration reflects both the airline’s commitment to excellence and Djokovic’s legacy in sports.
In a statement, Qatar Airways noted, “This collaboration celebrates Djokovic’s achievements and relentless pursuit of high performance.”
Djokovic is recognized as one of the most accomplished athletes in history, with 24 Grand Slam titles and a gold medal at the 2024 Paris Olympics. His career aligns with the values of resilience and excellence that Qatar Airways upholds as the world’s best airline.
Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, said, “Novak’s extraordinary career mirrors our commitment to excellence. Our global network will support Novak as he competes at the highest level and continues to set new standards in tennis.”
Djokovic expressed his excitement about the partnership, stating, “It is my great pleasure and honour to partner with Qatar Airways, a company I admire for its impeccable service and focus on wellness and longevity, which is a passion of mine.”
The partnership emphasizes shared values of travel, wellness, and excellence. Both parties are committed to elevating the Qatar ExxonMobil Open, an ATP 500 event, and promoting well-being through innovative recovery technologies like Djokovic’s “Regenesis” Pod. This initiative aims to enhance recovery and performance for athletes and Qatar Airways’ staff.
Qatar Airways continues to expand its sports partnerships portfolio, which includes major organizations like FIFA, UEFA, PSG, and Formula 1, among others. The airline recently won ‘World’s Best Airline’ at the 2024 World Airline Awards.
