By Bertram Nwannekanma
An entrepreneur and Managing Director/Chief Executive Officer of A’lor Consults Limited, Franca Obialor has identified multiple taxation as a major constraint for small and medium-sized enterprises (SMEs) in Nigeria.
Speaking on the sidelines of the bi-monthly PR Tea Conference organised by Hustle Africa in Ikeja, Lagos, Obialor highlighted the significant impact of multiple taxation on operational costs, warning that the increasing financial burden is becoming a serious deterrent to business growth and sustainability.
She explained that A’lor Consults Limited—a leading provider of affordable, innovative, and high-quality signage and branding solutions—has managed to navigate these challenges through strategic and efficient resource management.
Obialor noted that the company offers platforms for business visibility, including billboard advertising and branding materials, aimed at helping businesses, particularly those struggling with obscurity, to stand out in competitive markets.
“To address visibility challenges, A’lor Consults Limited focuses on brand positioning that enhances recognition and builds customer loyalty,” she said.
Obialor stressed the importance of maintaining high standards of quality and carving out a distinct niche in the branding industry.
She also underscored the value of guiding clients through the entire process—from conceptualisation to final installation—to ensure premium signage solutions.
The entrepreneur further mentioned the firm’s sister company, Alor Apparel, which specialises in corporate clothing and urban wear.
The company provides branded merchandise and corporate items for businesses of all sizes, offering customised branding across a range of surfaces and products.
Calling for greater government support for SMEs, Obialor advocated for grants and accessible loan facilities to aid the survival and growth of small businesses, ultimately contributing to national economic development.
She also pointed to A’lor Consults Limited’s ability to secure Lagos State Signage and Advertisement Agency (LASAA) permits as a competitive advantage, while urging the government to simplify regulatory processes to better support entrepreneurs.
Obialor further emphasised the inclusive and impact-driven nature of A’lor Consults Limited, reiterating its commitment to helping businesses thrive through strategic branding and signage solutions.
The Guardian gathered that the company has, over the years, collaborated with notable brands such as Wheatbaker, Radisson, Trace, Interswitch, and Moniepoint, among others.
