NESCAFÉ Rewards 41,000 Nigerians, Empowers Young Entrepreneurs in Nationwide ‘Next Level Promo’

NESCAFÉ has successfully concluded its widely celebrated “Next Level Promo,” rewarding over 41,000 consumers across Nigeria in a campaign that combined customer appreciation with youth empowerment and entrepreneurial support.

The promotion, which ran between April and June 2026, encouraged consumers to purchase promotional sachets of NESCAFÉ Original 3-in-1, reveal unique codes, and enter for a chance to win airtime, cash prizes, and business support. The initiative recorded an impressive turnout, attracting more than 240,000 entries nationwide.

At the heart of the campaign were four Grand Prize winners drawn from different regions of the country, reflecting the broad reach of the initiative. The winners—Yusuf Najimdeen (Plateau State), Jennifer Sunday (Kaduna State), Nwojiji Chukwu Emeka (Ebonyi State), and Ani Ikechukwu Olalanya (Lagos State)—received tailored entrepreneurial support packages. These included business grants, professional tools aligned with their respective fields such as software development, makeup artistry, photography, and fashion design, as well as access to specialized masterclasses aimed at scaling their ventures.

Speaking on the impact of the campaign, Wassim Elhusseni, Managing Director and CEO of Nestlé Nigeria Plc, emphasized the company’s broader mission. He noted that beyond delivering quality products, Nestlé is committed to creating lasting value for consumers and communities by supporting aspirations and enabling opportunities for growth.

Also reinforcing the brand’s vision, Jean-Pierre Duplan, Category Lead for Coffee at Nestlé Nigeria, highlighted that the promo was designed not just as a reward system, but as a platform to empower individuals striving to build better futures through entrepreneurship.

For one of the winners, Jennifer Sunday from Kaduna State, the experience proved life-changing. What began with the simple purchase of a sachet of coffee evolved into a transformative opportunity, equipping her with a business grant, a professional makeup kit, and access to industry training that has strengthened her confidence and business outlook.

As part of the grand finale, the winners toured Nestlé Nigeria’s Agbara Factory, gaining firsthand exposure to the production processes and quality standards behind the brand. The visit deepened their appreciation of the craftsmanship and expertise that define every cup of NESCAFÉ.

The successful conclusion of the Next Level Promo underscores NESCAFÉ’s continued commitment to youth empowerment in Nigeria. The initiative aligns with broader programs such as the My Own Business (MYOWBU) scheme, which focuses on equipping young Nigerians with practical skills, entrepreneurial knowledge, and growth opportunities.

Through these combined efforts, NESCAFÉ is not only rewarding loyalty but actively investing in the future of young Nigerians—helping turn everyday moments into life-changing opportunities.