Google changes its business style
The regulator said that the company will now also be required to make sure content from publishers, including news organisations, is properly attributed in AI-generated search results, using clear links.
Google’s search services have come under regulatory scrutiny worldwide, including in the United States and the European Union, and in March, the company said it was developing new search controls to address British competition concerns.
“Google has recently announced changes to its search business and the requirements we’ve introduced today are designed to respond to what Google is doing now and in the future,” CMA Chief Executive Sarah Cardell said in a statement.
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