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There is something deeply personal about skincare. It is one of the few rituals that asks us to slow down, even if only for a few minutes each day. A gentle cleanser, a nourishing serum, a favorite moisturizer—these small moments often become acts of self-care in lives that rarely pause. Perhaps that’s why selling skincare online has become about so much more than products. Behind every order is someone hoping to feel a little more confident, to address a skin concern, or simply to enjoy taking better care of themselves. The appeal is easy to understand. Skincare is no longer viewed as a luxury reserved for special occasions. It has become part of everyday life. Consumers are investing in cleansers, sunscreens, serums, body lotions, and treatments as part of their daily routines. As demand continues to grow, so do the opportunities for entrepreneurs who understand what their customers need.
Across Nigeria and beyond, thousands of women are turning their love for skincare into profitable online businesses. From Instagram and TikTok to WhatsApp Business and dedicated e-commerce stores, digital platforms have transformed the beauty industry into one of the most accessible spaces for female entrepreneurs. This week City People brings to you 30 top ladies who are big online selling skincare products.
DANG! LIFESTYLE
DANG lifestyle is Founded by media entrepreneur, Ifedayo Agoro, she runs a trusted skincare for people of color clear dark-spots, hyperpigmentation & acne.
ARAMI ESSENTIALS
Arami essential is founded by Ore Runsewe, the lady who built a homegrown beauty brand in her bedroom, focusing on natural, African-inspired beauty products.
AVILA NATURALS
Avila Natural is founded by Tope Mayegun, widely known for organic skin and hair care solutions. She claims to be the largest Manufacturer of purely natural skincare products in Africa.
BATHKANDY
Bathkandy is founded by Karen Ubani, offering delicious-looking, edible-inspired natural skincare.
NARGANICS
Narganics is founded by Mary-Jane Ohobu, focused on organic, premium skin remedies.
ORMA SKINCARE
Orma Skincare is founded by Hauwa Ojeifo, specialized in treatments for sensitive and melanin-rich skin.
COCO SKINCARE
Coco Skincare is created by British-Nigerian lawyer and influencer Lola OJ. Coco skincare products use coco and coconut-derived ingredients for hydration nourishment across moisturizers, body butters and facemasks.
AWENI ORGANICS
Aweni organics is founded by Towobola Onayemi, offering natural skincare products for the conscious consumer, clarifying, hydrating & Nourishing soap, butters, oil blends and scrubs.
ORIKI SKINCARE
Oriki Skincare is founded by Joycee Awosika, a luxury farm-to-skin wellness brand that blends natural African botanicals with modern skincare science to create luxury personal care products.
MO ORGANICS
Mo Organics is a popular premium skincare brand run by a beauty entrepreneur, with a growing local footprint in Ibadan.
MY MAI SKIN
My Mai Skin (Formerly The Rami Brand), focused on fostering authentic, radiant skin routines using aa range of skincare actives and plant-based essentials.
BEGUILE SKINCARE
Beguile Skincare is founded by IhuOma Eze, a growing community favorite among Nigerian skincare enthusiasts.
ISI NATURALS
Isi Naturals is an advanced skincare brand for African skin, focuses on hyperpigmentation and barrier repair products. Isi natural is founded by beauty creator Ruth ISIOMA, focused on women’s wellness and skin.
OMA JAY BRAND
Oma Jay brand is founded by Oma Jay Nneji, heavily praised by local influencers for acne-prone skin. The products emphasize smooth, lifted, flawless coverage for dark circles and under-eye brightening with a blendable, buildable formula.
SANAA BEAUTY
Sanaa beauty limited is founded by former BBNaija star and influencer Saskay, featuring products like the Beam Serum.
SUSAN CHANEL BEAUTY
Susan Chanel beauty is a verified Nigerian skincare and beauty brand. A highly followed beauty brand online offering effective skin-glowing formulations. Founded by Susan Esisi. Susan Chanel beauty focuses on herbal, chemical-free skincare tailored for African women.
HONEY VERA
Honey Vera is curated by creator, Chiamaxs Yusuf, known for natural black soap and scrubs.
LUMI’SENCE
(House of Coco) a natural and organic skincare option for glowing complexions.
HORBEAUTY
A trusted organic brand famous for its renewing African Black Soap.
TAMED LUX
Owned by a beauty entrepreneur, offering luxury organic bar soaps and scrubs.
GIRLY ESSENTIALS
Owned and run by women, it is a go-to online and physical hub for authentic skincare like cerave and Beauty Formulas.
SKIN POP ESSENTIEL
A female-founded online and walk-in beauty store supplying top international brands in Abuja.
PERONA BEAUTY
One of Lagos’ trusted online skincare hubs for authentic skin brands with nationwide delivery.
TEEKA4
Owned by a skincare curator, known for 100% original Asian beauty and skincare products in Lagos.
24ELEVEN.NG
An online retailer providing targeted solutions for Nigerian skincare needs
DHARAHS BEAUTY EMPIRE
A prominent beauty and skincare influencer running a well-known empire online.
QUEEN BLUEEE
A highly followed Nigerian skincare vlogger and online retailer.
BEAUTIFUL JENNY SKINCARE
A top-rated online aesthetician and skincare influencer.
ZARON COSMETICS
Pioneered by Oke Maduewesi, this leading African-focused brand is a massive player in skin and cosmetics.
HEGAI & ESTHER
Founded by Helen Ekot, famous online for quality beauty tools and inclusive skin-matching products.
SUNDAY ADIGUN
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