Nigerian influencer and entrepreneur Waris Olayinka Akinwande, popularly known as Ola of Lagos, has explained why he continues to live in a rented apartment despite owning multiple properties.
The luxury influencer made the revelation during a recent episode of The KK Show, where he opened up about his lifestyle, financial decisions and the motivation behind his choice of accommodation.
According to Ola, he deliberately chooses to remain in a rented apartment because he believes living in his own house could make him too comfortable and reduce his motivation to work.
Speaking during the interview, Ola revealed that he has never slept in any of the houses he purchased with his own money.
The influencer said his decision is not because he lacks the financial capacity to live in one of his properties. Instead, he explained that he prefers the pressure and responsibility that come with paying rent.
According to him, staying in a rented apartment serves as a constant reminder that he needs to keep working and improving financially.
He believes that moving into one of his personal properties could make him become “too relaxed”.
Ola explained that comfort can sometimes affect a person’s drive to pursue bigger goals.
For him, having the responsibility of paying rent creates a form of motivation that encourages him to remain focused on his business and career.
The influencer said he prefers to maintain that pressure rather than settle into a lifestyle where he feels completely comfortable.
His approach differs from the conventional expectation that people who become financially successful should immediately move into houses they own.
The entrepreneur also disclosed the amount he reportedly spends on rent every year.
According to Ola, he pays ₦50 million annually for his rented apartment.
The revelation has generated interest online, particularly because of the amount involved and the fact that he reportedly owns multiple houses.
At ₦50 million annually, his disclosed rent represents a significant recurring expense, although Ola considers it part of the lifestyle and motivation system he has chosen for himself.
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Ola’s explanation suggests that his decision to rent is closely connected to his personal approach to ambition and financial growth.
Rather than viewing home ownership as the final destination, he appears to see the continued responsibility of paying rent as an incentive to remain productive.
The influencer believes that knowing he has another major financial obligation ahead can push him to work harder and pursue additional opportunities.
His philosophy is based on the idea that too much comfort can sometimes reduce the urgency to chase new goals.
Ola of Lagos has become widely known for showcasing luxury cars, houses and other high-value items through his social media platforms.
His rise from creating content around luxury vehicles to becoming an influencer and entrepreneur has attracted considerable attention online.
His latest revelation provides another perspective on how he approaches wealth.
Although he reportedly owns properties, he has chosen not to make any of them his primary residence.
Instead, he continues to rent while maintaining ownership of his houses as part of his broader financial strategy.
Ola’s revelation is likely to generate debate among Nigerians, particularly over whether paying such a large amount in annual rent is a smart financial decision when someone already owns property.
While some may question the reasoning behind his choice, others may see it as a personal strategy that works for his lifestyle and career.
Ultimately, Ola’s comments show that financial success does not always translate into following conventional ideas about comfort and home ownership.
For the influencer, remaining in a rented apartment is not necessarily a sign of financial limitation. Rather, he considers it a deliberate choice that keeps him motivated to continue working.
