Sydney Sweeney has sparked backlash over her latest ad campaign, although not everyone gave her the thumbs-down. The 28-year-old actress is the new face of sports trading and prediction marketing app, Novig, and she wore absolutely nothing to promote it this week. Showing off her world-famous curves in just her birthday suit, Sydney posed with various sports accessories, including footballs, flaunting her killer cleavage in the buff. Calling the campaign a “fun idea,” Sydney said: “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor, and a playful edge.” For some, though, the vibe wasn’t fun at all.
Scroll for the video. “Think you know sports? Prove it. Novig is just sports,” Sydney said while holding two footballs over her bare chest.
The White Lotus star, who has been busy promoting her SYRN lingerie line’s Birthday Boobs collection, drew the eye to her cleavage as she kept safe with her sports equipment, but there was no mistaking her revealing display.
See More Photos Below!
In another moment, the Hollywood star lounged around on her front, exposing hints of her backside and her toned back while propping herself up on her arms. Here, fans saw more balls in the background. The Armani Beauty ambassador continued that this wasn’t about “wars, or deaths, or politics” as she wore her light hair down, completing her no-clothes look with makeup.
The full video, shared on Sydney’s Instagram, also showed her bare-chested with a basketball and amid hockey nets as she announced her partner status with Novig. Fans have left over 700,000 likes in under 24 hours. While some fans celebrated Sydney’s bold display, others found it distasteful, seemingly tired of the actress’ frequent figure displays.
‘Super F’ing Gross’
“So this is super f*cking gross,” a popular Reddit comment reads. 16,000 fans agreed, with a popular response to this reading: “Maybe I’m being dramatic, but I feel like this is helping to set humanity backwards.” Sydney has been trashed by her own fans for the Dr. Squatch limited-edition soap made from water she bathed in, and the campaign also shows her naked. She’s also been bullied over her SYRN lingerie ads, launched in January.
Stunning In Her Birthday Boobs Lingerie Collection
Rocking baby blues and pastel pinks in these photos, Sydney Sweeney flashed her booty and toned legs in suspender lingerie, also wearing a pink teddy.
All the looks come from her Birthday Boobs collection, which launched September 1. For her promo shoot, the A-lister got raunchy in her retro kitchen, baking her birthday cake before crawling across a table to lick the frosting on it.
