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LAGOS – Building on the momentum of its inaugural edition, which introduced the #OwnTheSweat campaign to communities across the country, Dettol Cool returned with an even more immersive approach.
In a report, the company said that with #OwnTheSweat 2.0, the focus was on deeper, more engaging experiences within environments where movement and physical activity are part of everyday life.
“Over the past two months, soaring temperatures across Nigeria have made staying fresh and comfortable more difficult. From navigating crowded spaces in sweltering conditions to repeatedly wiping away sweat, the discomfort has been widespread.
“For those with active lifestyles or constantly on the move, maintaining proper hygiene has become even more demanding,” it said.
It disclosed that at the centre of this experience is the Dettol Cool antibacterial bar soap. It is designed to support active lifestyles with triple-action benefits: 99% germ protection, a cooling sensation that lowers skin temperature by up to five degrees, and long-lasting defence against body odour, even during intense physical activity.
“The initiative came to life through a series of pop-up activations engaging participants in real time and reinforcing the connection between active living and everyday hygiene.
“Rather than simply promoting freshness, the initiative demonstrated how it fits seamlessly into daily routines. The campaign kicked off in key fitness hubs across the country.
“At each location, participants took part in interactive fitness challenges led by trained instructors, transforming routine workouts into engaging experiences.
