Afia Media Launches Obuzo Advertising Grant To Support SMEs Across South-East

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Afia Media, Nigeria’s only South- East dedicated broadcaster on DStv and GOtv platforms, has unveiled Obuzo, an advertising grant initiative designed to help small and medium-sized enter­prises (SMEs) across the South- East geopolitical zone access tele­vision and radio advertising and grow their businesses through increased visibility.

The initiative was inspired by insights gathered through How Market, Afia TV’s grassroots business showcase programme that highlights entrepreneurs, traders, artisans and business owners across markets in the region.

Since the launch of How Market, Afia Media has engaged hundreds of small businesses and discovered a common chal­lenge: while many offered quality products and services, very few had ever advertised on television or radio.

Feedback from participants revealed that their appearances on the programme generated enquiries from customers within and outside their immediate lo­cations, demonstrating the value of media exposure for business growth.

“Being featured on How Market on Afia TV gave my business visibility beyond what I imagined. Shortly after the pro­gramme aired, I started receiving orders from different parts of Nigeria and even from Ghana,” said Chinasa Aniagolu, owner of Linaz Baby Store. “It opened my business to a wider market and proved that media exposure can truly transform small busi­nesses.”

According to Afia Media, these experiences informed the development of Obuzo as a practical intervention aimed at reducing the barriers that pre­vent SMEs from accessing main­stream advertising.

Speaking on the initiative, Emeka Mba, Founder and Chief Executive Officer of Afia Media, said the company believes visi­bility should not be reserved only for large brands.

“Through How Market, we met entrepreneurs with re­markable products, strong busi­nesses and immense potential. Yet many had never advertised on television or radio because of cost, technical barriers or limit­ed access. Obuzo was created to bridge that gap and give deserv­ing businesses an opportunity to reach wider audiences.”